Loewe’s Latest Limited-Edition Bag Supports Elephant Conservation
Creative director Jonathan Anderson’s interest in elephant conservation was piqued after seeing the work of KOMP, a campaign powered by fashion influencers including Doutzen Kroes to stop poaching, prevent trafficking and end the demand for ivory. Through KOMP, Anderson learnt the negative impact the ivory crisis has on the ecosystems of Africa and Asia, and was introduced to the Samburu community, which works closely with Save The Elephants.
The Elephant Crisis Fund is a joint initiative between Save The Elephants and the Wildlife Conservation Network, in partnership with the Leonardo DiCaprio Foundation, and aided by KOMP. In support of the fund’s 100% donation model, all proceeds from the SAR/AED 5,308 bags will be deployed to conservation initiatives.
Loewe travelled to Kenya to work with women from the Samburu workshop to better understand the unique beadwork they produce. The project was born 15 years ago during a drought that saw the men in the community forced to lead the cattle to new pastures to graze and leave the women to fend for themselves and their children. The craft has given the female elders a viable workflow to sustain their families, and the strength as a community to thwart traffickers harming their home.
Owing to the nature of the beadwork, each colorful cascade of beads on the Loewe bags is unique.
The bags are now available at Loewe.com.
This article first appeared on Vogue.co.uk